5 Essential SEO Strategies for Boosting Your Rankings in 2022

SEO Strategies

SEO Strategies: Five years from now, it’s highly likely that search engine optimization will be completely different than it is today. Although it’s impossible to predict exactly what will change, you can get started today by thinking about what might happen in the future and preparing yourself accordingly. For example, some SEO experts predict that Google will make another major algorithm update in 2022 that will have significant impact on SEO strategy as we know it. To help prepare yourself, here are five SEO strategies that you should focus on over the next few years if you want to stay competitive in 2022.

1) Keyword Research – SEO Strategies

This strategy is one of Google’s most frequently cited requirements, and one of its least understood. The bad news: keyword research isn’t a quick process; there’s no magic wand to wave over your page and give you optimal keywords. The good news: it isn’t particularly complicated or time-consuming either, especially if you follow our four-step framework below. […]

2) Content Quality

From an SEO perspective, content quality is still king. If you’re looking to get more traffic from Google in five years, you’ll want to keep your content consistent and relevant and make sure it meets (or exceeds) Google’s high standards. Additionally, as Google becomes even more conversational, it will be important to write thoughtfully and with empathy—after all, a website that speaks directly to its customers is always preferable to one that speaks only about itself.

3) Mobile First Design

With over 1.6 billion worldwide users spending over 85% of their time on mobile devices, it’s more important than ever to build sites that are Mobile First. Google has been pushing Webmasters to develop websites with a mobile-first mindset since they announced it as a ranking factor years ago. However, if you want your site to rank well in 2022, you will need to have implemented Mobile First Design before 2019 ends.

4) Reputation Management

Before you can bring potential customers to your site, you need to ensure they can find it. It’s one thing to identify a good keyword—it’s another thing entirely to make sure your target audience is aware of your business and knows how great your product or service is. Savvy marketers know that reputation management is an essential part of gaining market share, especially as Google continues to update its algorithm. What worked six months ago may not work now; what works today might not work tomorrow.

5) Social Media Marketing in SEO Strategies

It’s Not a Choice, It’s a Necessity: With 82% of consumers around the world turning to social media to learn about and engage with brands, it’s no surprise that incorporating social media into your marketing plan is an essential strategy. Because, if you don’t have active profiles on all major platforms—Instagram, Twitter, Facebook, Snapchat—you won’t be able to reach many of your customers and potential customers.

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